Erin Meyer was a guest of Anderson Willinger, executive search experts, in January for the group of 25 top CEOs in the Czech Republic and Slovakia. We discussed how innovative culture has been built at Netflix and how the principles can be applied.

She is one of the world’s best-known authors of books on business development – and her lectures are among the most desired seminars in the field of leadership and corporate culture development for the world’s largest and most well-known companies. Erin Meyer was our guest in January for the group of 25 top CEOs in the Czech Republic and Slovakia. We discussed how innovative culture has been built at Netflix and how the principles can be applied at each company.

She is a respected authority in her field and, in a way, a celebrity today. Her clients, listeners to her seminars and lectures include the world’s largest organizations such as the World Bank, the United Nations, Google, Johnson & Johnson, Toshiba, Twitter, Heineken, L’Oréal, Volvo, ExxonMobil, Walmart and Novo Nordisk.

“My work focuses on how the world’s most successful managers go through the complexities of cultural differences in a global environment. I help companies develop organizational cultures that bring flexibility and innovation,” describes Erin Meyer, author of several global bestsellers, including the globally successful book The Culture Map.

And the “map” of her work is truly admirable. During her career, Erin Meyer has taught thousands of managers from five continents to decode the intercultural complexities that affect their success and to work more effectively on these differences. She also writes about this in her books.

Today, Erin Meyer is a professor at INSEAD, one of the most prestigious international business schools. In 2019, she was listed for the second time in the international Thinkers50 survey as one of the fifty most interesting business authors in the world in the field of leadership and corporate culture development.

And in January this year, some leading Czech companies will join the world-famous businesses to which Erin Meyer regularly lectures. On Monday, January 18, Erin Meyer will give lectures for the first time for Czech entrepreneurs, businesswomen, and top managers.

Anderson Willinger, executive search, invited her to their seminar. The topic will include be some of the problems that have been raised in companies, not only by the current coronavirus crisis. How to promote an innovative culture in the company and change the approach of the whole team? Or how does the stay of most of the team at the home office affect work and productivity? Twenty-five CEOs of large Czech companies, who signed up for the seminar, are to receive answers to these questions directly from Erin Meyer.

Erin Meyer’s main method is to apply his knowledge directly in the environment of the world’s largest companies – and thus be based on observing the work of real teams. Recently, for example, Erin Meyer conducted an in-depth study with Reed Hastings, co-founder and CEO of Netflix, where she even got a job: together, over two years, they explored the basic principles necessary to build a corporate culture that is innovative, fast and flexible. The results of this research were published in their new book No Rules Rules.

Erin Meyer, a 41-year-old Minnesota native, has now devoted her entire life to global culture and its influences. The American, who’s been living in Paris for a long time, began her career by teaching English to students in Botswana as a Peace Corps volunteer and later worked with Asian immigrants in the United States. Many years of experience in global culture and innovation once gave rise to topics that Erin Meyer now applies to business as well. And businessmen like to listen to her.

“Erin is my professor at INSEAD, she has long advised companies in the field of cultural customs. And because education in innovative leadership is our long-term mission at Anderson Willinger, inviting Erin to our seminars was a clear choice for me,” said Lucie Teisler, a partner at Anderson Willinger, executive search, who organizes the seminar for Forbes. Monday’s first seminar by Erin Meyer will not be the last one this author is planning in the Czech Republic. “In spring and autumn, we are planning further online seminars with Erin for women managers from the Central European region,” adds Lucie Teisler.

According to her, the current coronavirus crisis is completely changing the functioning within companies – and it will be good to prepare for what will come after it. Lucie Teisler, partner of Anderson Willinger, executive search, is convinced that, “For many companies, a home office can become a common part of work experience and a way to retain employees.”

“Nevertheless, many companies will want their employees back in the offices. However, we will probably have to come to terms with the fact that these companies will either pay their employees more money, change 5-day working week to 4-day week to better motivate them, or build a culture of their company with such a high degree of transparency and decision-making power and from only very carefully selected ones, very capable talents. Because in such culture, people will then be willing to sacrifice some form of comfort. It is necessary to prepare for this,” Lucie Teisler adds some topics that will be discussed at the upcoming seminars of Anderson Willinger, executive search, for leaders of Czech companies.

This article was published in the magazine Forbes.cz on January 17, 2021.