What is Design Thinking and what are its main principles?

Design Thinking as a tool to understand the needs of clients (external – customers or internal – employees)

How to use Design Thinking to change or build a corporate culture?

In February, we Anderson Willinger, executive search, will welcome Anna Podgornaya, who has implemented the Design Thinking method internationally as HR Director at AXA or Microsoft, and Alexandra Karacsonyi, an expert on Design Thinking and Innovation for multinational companies in England and Switzerland. The topic of Anderson Willinger, executive search, meeting will be Design Thinking as a tool for transforming corporate culture.

During the meeting you will learn:

• Design Thinking as a tool to understand the needs of clients (external – customers or internal – employees) before we look for the best solution for them.
• How to use this tool to build or transform corporate culture

More about speakers:

Anna Podgornaya has been the HR Director for the Czech Republic and Slovakia at AXA since June 2019. Prior to that, she worked as the Human Resources Director for AXA CEE. She spent more than 5 years at Microsoft. During her career, she had the opportunity to work on several projects with the help of Design Thinking tools.

Alexandra Karacsonyi worked for CEO PepsiCo as an in-house strategic consultant at US headquarters. Subsequently, she moved to strategic and operational marketing for L’Oréal in Paris before becoming part of the PayPal start-up team in France. In 2015, she founded the consulting company Elixir Consulting, focused on innovation and design thinking in Switzerland, which today serves the most important clients in Europe. An MBA graduate from Stanford, she began her career as a strategic consultant for Bain & Company in Germany.